Concept design

I enjoy getting to create concept designs or “passion projects” in my free time to expand on my design skills and showcase what I am able to do. Below are some examples of concept designs I have completed. Click on any image to enlarge.

Pabst Blue Ribbon Can Design

I have always had an interest in package design and was fortunate enough to take a special topics class on it in college. A dream of mine is to design beer cans for breweries of any size. Living in a very heavy craft beer industry, I have learned to appreciate the art of brewing beer and I know how important it is to have a can design that works perfectly with what is inside the can. This design above was created for Pabst Blue Ribbon’s can design contest for 2021. While PBR is a great beer for year round, it is lighter and best enjoyed in warmer weather. I created a fun floral design in their branding colors that didn’t feel too feminine while also reminding consumers of warmer weather.

mt. joy apparel

Music has always been an important part of my life. I have been to over 150 shows ranging from small local concerts with less than 100 people in the audience to 3 day music festivals. Mt. Joy is one of my favorite bands and when they were having a merchandise design contest, I had to jump on the opportunity! While I have designed apparel before, I have never had the opportunity to do it for musicians. Mt. Joy is a very fun and mellow alternative rock band offering flowing vibes in a lot of their music. I thought this whimsical octopus fit well with the aesthetic of the band.